Abtek VP Tami Cohorst recently appeared in PaymentsSource to discuss the nuances around social “buy now” buttons and what the consequences of this innovation mean for the industry. Tami explains:
While it can be tempting to integrate “buy now” buttons into a business’s social media campaign, it’s not quite as simple as just “signing up.” There are a lot of logistical challenges that businesses must overcome before they’re able to successfully sell merchandise via social media platforms.
Click here to read more of what she had to say, including the most common challenges business may face as they work to implement this functionality.
